Loading...
Grado Headphones
Branding

Grado's new, modern and high-end identity revives an authentic headphone company in a way that conveys the values on which the brand was built.

PROBLEM

Grado is a family company built on strong core values that are missing the opportunity to reach more of their target market because of the companies outdated headphone brand experience.

SOLUTION

Create a compelling brand experience around the current values of the company that includes a fresh identity, new packaging and web presence that will connect with the target market.

Project Results.

Many hours of working time.

















Project Details

Class: Visual Communication I

Date: May 2016

More About The Project

The problem I discovered was that Grado is a family company built on strong core values that is missing the opportunity to reach more of their target market because of the companies outdated headphone brand experience. The solution to this problem was to create a compelling brand experience around the current values of the company that includes a fresh identity, new packaging and web presence in order to connect the target market.