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Nalu
Branding

Nalu is a reassuring and confident brand toward its customers. Allowing users to feel that they are using a safe and eco-friendly product to clean.

PROBLEM

Current misleading marketing has made consumers doubtful of products that claim to be eco-friendly. Many of today’s cleaners are actually “green washing” and using harmful chemicals.

SOLUTION

Nalu is a line of family first, home cleaning products that keep the home fresh and environment healthy. Each product is effective, eco-friendly and offered at an affordable price.

Project Results.

Many hours of working time.











Project Details

Class: Communication Design II

Date: May 2016

More About The Project

The problem I discovered was that current misleading marketing has made consumers doubtful of products that claim to be eco-friendly. Many of today’s cleaners are actually “green washing” and using harmful chemicals. The solution to this problem was to create a line of family first, home cleaning products that keep the home fresh and environment healthy. Each product is effective, eco-friendly and offered at an affordable price.